Seirios is a brand of protein powder that benefits people of all ages with different goals, diets, and lifestyles. Seirios is meant to stand out from the other protein powders by explaining the reasons why it is clean and natural but how the brand also cares about overall health and exudes the idea of healthy mind, body, and spirit. Seirios can be consumed by anyone but is definitely recommended for those who live a more active lifestyle and need a little bit more protein in their diets. Seirios is different than the average brand of protein because it is natural, clean, vegan, and actually tastes like what it is claimed to. Seirios’ main focus is on overall health and is anti-diet so unlike every other protein brand that screams “weight loss”, Seirios understands not everyone needs/wants to lose weight and believes in overall health and not pushing the body image that society idealizes. The desired perception is to be healthy in all aspects of one’s life, clean, natural, strong, and positive. Seirios not only sells protein but a sense of positive energy and mindfulness.
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Seirios is the Greek translation of “Sirius”, which is the brightest star in the night sky. We want our consumers to know that we aim to be important in their everyday lives. The celestial design theme was chosen to stand out amongst other protein brands but also to demonstrate an idea of healthy mind and spirit, rather than focusing solely on physical health. The logo design is representative of the main amino acid, glutamic acid, found in pea protein, which is the main ingredient in Seirios protein. The thinness of the lines are to represent constellation outlines and instead of having stars as the points, peas were illustrated in their place. Stars were included to dot the I’s to add more dynamic to the name but also help the name stand apart if the logo illustration was not included. The font type is more technological in appearance, to allude to science and space.
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